Andres is the CEO and Founder of Boldsight, a strategic design and innovation consultancy that helps organizations create meaningful and impactful solutions for complex challenges. He has over 15 years of experience in designing and leading projects across different industries and sectors, such as media, education, health, and social impact.
He holds a Master’s of Science in Strategic Design and Management from Parsons The New School for Design and a certification in Behavioral Economics Design from the Mexican Institute of Behavioral Economics. He is passionate about applying human-centered design, systems thinking, and behavioral science to address the needs and aspirations of people and communities. He has been designing, strategizing, and consulting professionally since 2006 at companies such as Accenture, and Propelland.
Main proyects:
-
Explore the impact of free Wi-Fi in Mexico (Google)
The client main objective was to gather user insights on the perception of Wi-Fi, we found what it means to be able to connect to Wi-Fi, and the impact that fast, free Wi-Fi will have on Mexico. USER INTERCEPTS
-
Explore the Home Delivery ecosystem and its users (Uber Eats)
Our client started to seek possible ways to innovate within their food delivery service in order to improve and create differentiation from its competitors. we designed and developed opportunities and strategies in order to increase and gain higher market penetration and expand its services in order to ensure business growth in the short, medium and…
-
Customer-centered launching strategy and product configuration (KIA)
Our client needed to launch a new car into the Mexican market with the ideal product configurations. We set out to get a deep understanding of the C–segment customers, purchase intenders and sales processes, to set a customer-centered launching strategy and product configuration for the KIA Forte Sedan in Mexico. We designed and developed a…
-
Nike & MIT CoLab
This project was created for Nike and the MIT CoLab and we created a Design Intervention with a 360 degree holistic overview of the ecosystem and by gaining insights through field research by deploying some tools of Human-Centered Design and the Design Thinking process to conceptualize ideas and business models that would help catalyze a behavioral and…
-
Dog Adoption Design Research
This project was created as part of Parsons for the Design Research course. It is about understanding problems and challenges around dog adoption; it is the “why” behind economic development, the catalyst for innovation. The scope of design research is to define requirements and to discover opportunities within the dog adoption realm in NYC. The…
-
EcoStation:NY
This project was created as part of Parsons for the Managing Creative Project Teams course in collaboration with EcoStation:NY. The project is about creating a community outreach strategy. Our team worked with the organization focused on identifying potential opportunities within their local community for volunteers and support – as not only a garden, but an inclusive, community…
-
Demo Reel
Reel Andres Ortega from Andrés Ortega on Vimeo. Demo Reel Includes work that I have done while working at Forward, Televisa (Multimedia Content for Sports and Special Events) as well as Freelancing. 00:00 – 00:17 FIFA World Cup 2010 00:18 – 00:27 Copa America Argentina 00:28 – 00:35 CONCACAF Gold Cup 00:36 – 00:53 La Jugada.com…
-
Universidad Nextel
Nextel University is a project that was created to innovate the way that the company trains its employees. It is a Learning Management System (LMS) mounted on the intranet of the company personal platform. It is focused on creating an interactive community between the employees in an innovative way. Some of the features of this…
-
Sordo Madaleno
Web page redesign proposal for a renowned mexican Architecture Firm. HOMEINTERIOR TAKEOVER INFORMATION TAKEOVER 3D IMAGE
-
Sketches
Some sketches done in my free time.
Andres Ortega 