Category: Strategic Research
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Virtual bottle digital solution for returnability (The Coca-cola company)
Build a digital solution that reduces the most relevant returnable consumption barrier (having the bottle on hand at the time of purchase), and configure the returnability model to take advantage of the potential of the new digital era. We captured and refined the ideal experience of the returnability ecosystem and the Virtual Bottle, to create…
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Unlock Fanta’s potential and enable growth (The Coca-Cola Company)
Help the Fanta team and extended partners identify the business challenge that will provide an avenue to reinvigorate the brand, creating value for consumers and The Coca-Cola Company system. Objectives:
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Corporate events & experiences, Reimagined (HP)
Create an authentic, consistent, consumer-centric service experience across all corporate events, capable of widening the sales funnel and providing high-touch experiences at scale. Through curated experiences and assets relevant to specific segments or individual customers that give HP corporate experiences an advantage for sales conversions, reimagined corporate experiences that aim to be consistently superior independent…
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Changing the rules of Water (The Coca-Cola Company)
Rewrite the current status quo of water through a co-creative process, together with the OXXO team, to help increase CIEL’s value proposition and differentiation, improve the commercial relationship and increase the water business in different channels, providing a better experience to customers. Objectives:
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Understanding the importance of staying close with the financial loans customers (Crédito Real)
Our client was seeking to understand the opportunities for payroll credit to create growth upon their business and a better relationship with their clients by understanding their desires, aspirations, and interests on why and how they live the experience of getting a loan from a financial institution. We had interviews with stakeholders, clients, competitor’s clients,…
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Explore the Home Delivery ecosystem and its users (Uber Eats)
Our client started to seek possible ways to innovate within their food delivery service in order to improve and create differentiation from its competitors. we designed and developed opportunities and strategies in order to increase and gain higher market penetration and expand its services in order to ensure business growth in the short, medium and…
Andres Ortega 