Category: Service Design
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Explore the Home Delivery ecosystem and its users (Uber Eats)
Our client started to seek possible ways to innovate within their food delivery service in order to improve and create differentiation from its competitors. we designed and developed opportunities and strategies in order to increase and gain higher market penetration and expand its services in order to ensure business growth in the short, medium and…
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Customer-centered launching strategy and product configuration (KIA)
Our client needed to launch a new car into the Mexican market with the ideal product configurations. We set out to get a deep understanding of the C–segment customers, purchase intenders and sales processes, to set a customer-centered launching strategy and product configuration for the KIA Forte Sedan in Mexico. We designed and developed a…
Andres Ortega 