Category: Design Thinking
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Explore the Home Delivery ecosystem and its users (Uber Eats)
Our client started to seek possible ways to innovate within their food delivery service in order to improve and create differentiation from its competitors. we designed and developed opportunities and strategies in order to increase and gain higher market penetration and expand its services in order to ensure business growth in the short, medium and…
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Customer-centered launching strategy and product configuration (KIA)
Our client needed to launch a new car into the Mexican market with the ideal product configurations. We set out to get a deep understanding of the C–segment customers, purchase intenders and sales processes, to set a customer-centered launching strategy and product configuration for the KIA Forte Sedan in Mexico. We designed and developed a…
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Nike & MIT CoLab
This project was created for Nike and the MIT CoLab and we created a Design Intervention with a 360 degree holistic overview of the ecosystem and by gaining insights through field research by deploying some tools of Human-Centered Design and the Design Thinking process to conceptualize ideas and business models that would help catalyze a behavioral and…
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Dog Adoption Design Research
This project was created as part of Parsons for the Design Research course. It is about understanding problems and challenges around dog adoption; it is the “why” behind economic development, the catalyst for innovation. The scope of design research is to define requirements and to discover opportunities within the dog adoption realm in NYC. The…
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EcoStation:NY
This project was created as part of Parsons for the Managing Creative Project Teams course in collaboration with EcoStation:NY. The project is about creating a community outreach strategy. Our team worked with the organization focused on identifying potential opportunities within their local community for volunteers and support – as not only a garden, but an inclusive, community…
Andres Ortega 