Unlock Fanta’s potential and enable growth (The Coca-Cola Company)

Help the Fanta team and extended partners identify the business challenge that will provide an avenue to reinvigorate the brand, creating value for consumers and The Coca-Cola Company system.

Objectives:

• Reinvigorate the appeal of the brand by defining the value propositions throughout the system 
• Rethink the value creation pillars and think of the brand as a business
• Contribute to Fanta’s 7% for 2023
• Help achieve a profitability increase while protecting and improving margins