Our client needed to get immersed in the Mexican market to gain a deep understanding of a recommendations app with both users and businesses. We understood what does it mean to be local, relationships and social environment, how Mexicans rate, review, recommend and comment.
Main objectives:
- Comparison: To understand how the sentiment around Facebook’s rating & review (R&R) system compares to the entire ecosystem.
- Designs: To validate and prioritize new admin-facing consideration signal designs.
- Opportunities: To uncover more pain-points and opportunities.
USABILITY LAB SESSIONS
F2F INTERVIEWS WITH BUSINESSES
Andres Ortega 