Redesign the experience on waiting lines for customers and cashiers (Walmart)

Creation of concepts aimed at improving the experience of consumers and cashiers in the stores, as well as providing incentives to maintain and generate loyalty in Superama registers. The concept proposal includes new digital tools as well as modifications of spaces and physical tools such as the app redesign, register redesign, and the creation of specialized customer service points.

Main objectives:

• Redesign the service experience and create incentive mechanisms.
• Understand and design solutions to optimize check out.
• Detect and develop strategies, generating a commitment to quality service.

STORE OBSERVATIONS AND IN-DEPTH INTERVIEWS WITH CASHIERS AND MANAGERS

CONCEPT VALIDATION AND REFINEMENT WITH CUSTOMERS AND CASHIERS

IN-DEPTH INTERVIEWS WITH CUSTOMERS

IDEATION WORKSHOPS