Explore the Home Delivery ecosystem and its users (Uber Eats)

Our client started to seek possible ways to innovate within their food delivery service in order to improve and create differentiation from its competitors. we designed and developed opportunities and strategies in order to increase and gain higher market penetration and expand its services in order to ensure business growth in the short, medium and long-term.

Main objectives:

• Understand the whole ecosystem of home delivery in Mexico, Brazil, and Colombia by exploring best practices and trends of each market by carrying out a deep investigation
• Identify eaters and non-eaters ́ behaviors by understanding their needs, motivation, and barriers of usage of delivery services and define customers personas (profiles) in order to design targeted strategies
• Identify opportunities to expand Uber Eats activities and services and increase its market penetration in MX, CO, and BR

TRIADS

CLIENT WORKSHOP

OBSERVATIONS AND IN-DEPTH INTERVIEWS